Metropolitan Fine Printers wanted to share their
industry-leading print expertise and technology.
Instead of talking about their skills and services
in a standard informational material, we blended
innovative print techniques with emotionally
impactful experiences, to show that paper,
ink and an idea can accomplish anything.
The campaign consisted of social videos
and a direct mail drop to 3,000 of their
key clients and prospects.
Inside the direct mailer, each page was designed
to showcase a different tactical print experience
while inspiring people to have unique emotive
moments with every turn of the page.
Created at Will
Creative Director: Lisa Lebedovich
Art Director: Allison Chambers
Copywriter: Luke Devlin
Designers: Allison Chambers, Rory O'Sullivan, Noah Kawamura, Michael Cadamia
Tattoo page Illustrator: Katie So
Videographer: Clinton Hussey
Studio Artist: Kevin O’Brian
Printer: MET
Account Management: Andrea Scupham
Producer: Shannon Cherry