Allison Chambers
Art Direction & Design
Lettering
About
Allison Chambers
Art Direction & Design
Lettering
About

Lettering

 When your cupcake franchise is called Cupcakes, fun is obviously the main ingredient. Just like cupcakes themselves, the brand is made from simple, high-quality ingredients that come together to create something bold and iconic. 

Cupcakes

 Tasked with Ronald McDonald House BC’s 2014 Ski Challenge campaign, we took our inspiration from childhood crafts – namely, paper snowflakes – and created a series of hand-carved, typographic posters, each headline a nod to the event’s dual-nature o

RMH BC Ski Challenge

Ideal Connections

East Van Lettering

 This poster celebrating the Trans-Canada Highway was created for Type Eh, an exhibition of typographic posters exploring Canada’s national identity.  The Type Eh project was featured at  TypeCon2013  in Portland, Oregon  Poster featured on  Des

Trans-Canada Highway Poster

 In addition to logo development, this project called for creating a strategy to reduce packaging waste at baseball games. Nostalgic script from by-gone days inspired the logo. 

Goodwin Field

 The Whinery brand character is fun and quirky, making the wine stand out from others. The logo is inspired by whining – with a roughed-up, irregular aesthetic. The packaging uses authentic hand-written funny and ridiculous whines wrapped around it,

The Whinery