7-Eleven Valentine’s Day Coffee Cups
Design
For Valentine’s Day, a series of coffee cups were created as unique as the people who use them. Valentine’s Day is for everyone, so Single, Taken or It’s Complicated cups were created that let people literally share their relationship status with the world.
The idea was a huge hit on social media, with people sharing loads of pics of their personalized cups using our hashtag #coffeelovers.
Created at 123w
Creative Directors: Bryan Collins, Rob Sweetman, Jeff Harrison
Copywriter: Danielle Haythorne
Designer: Allison Chambers
Account Management: Jonathan Longworth
Photographer: Gabe Hall